Cartier was founded in 1847 in Paris by the jeweler Louis-François Cartier, who in 1899 handed the company over to his three sons. They would establish the company internationally, not the least by making the Cartier name a favorite among the crowned heads of Europe. Named "King of Jewelers, Jeweler of Kings", the brand was quick to turn its attention to watches. Many have become modern-day icons, such as the Santos (1904), one of the first wristwatches, the Tortue (1912) and the Tank (1919). They were followed by other noteworthy creations, including the Pasha, the Santos 100, the Ballon Bleu and the Caliber. The Cartier family retained ownership of the firm until 1964. It is now part of the Richemont Group.